Case studies

We work with organizations ranging from agile start-ups to major international corporations. While the scope and emphasis of projects can vary, they all contribute to two main goals - increased operational efficiency and improved human engagement. We find simple solutions to the most complex problems.
We work with organizations ranging from agile start-ups to major international corporations. While the scope and emphasis of projects can vary, they all contribute to two main goals - increased operational efficiency and improved human engagement. We find simple solutions to the most complex problems.

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  • branding
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  • UX design

Tailwind solves a significant problem for small business owners: cash flow planning. Usually, cash flow projections are built in Excel or, very often, not at all. The goal was to build a tool that visualizes and automates a business’s cash flow outlook, making it so quick and easy that everyone can use it. Tailwind saves time, provides a clear view, and offers quick edit options.

Tailwind is Rethink’s spin off.

With ambitious plans for the future and opening of the city centre clinic ahead, Medicum needed a fresh strategic approach to their marketing activities and brand building.

PEPChecker aimed to broaden its user base beyond developers and improve user interface convenience. Strategic steps included global user interviews, developing service packages, prototyping for user feedback, establishing effective communication flows, and refreshing the UI design for a modern, consistent look.

Storm Energia needed a new brand that would match the company’s successful market position and would support their growth goals. The project included developing the core storytelling of the brand, new visual identity, a logo and guidelines together with design tools and a new website. In addition, we helped to map and visualize their business processes.

Opus Online, a leading software development company in Estonia, needed restructuring and simplifying how they communicate their services. The goal was to make sure that the customers and potential employees could easily understand their strengths and areas of expertise.

Navigating the complex world of business licenses has been a persistent challenge for entrepreneurs. Accessing up-to-date and relevant information has proven difficult, leading to delays and frustrations. Our solution addresses this by simplifying the process, providing clear guidelines on requirements, licenses, notifications, and essential documentation.

Confido sought to create an efficient self-service and booking system for customers, emphasizing quick access to services and clear presentation of service history and invoices. Their challenge revolved around simplifying a diverse range of services for clients.

WNDYR, a technology-enabled services company, was developing a digital tool to provide data insights into clients’ work processes, aiming to drive redesign and optimization.