New brand, a website and business process mapping

Problem

Storm Energia’s old brand, along with their logo, needed a restart as it did not reflect what the future-oriented company was really like. They also needed brand guidelines that would help unify their marketing efforts. Their new website needed to become the focal point of their brand story. As Lithium-ion battery handing is a complex topic, the business processes needed also mapping and visualizing to help them share their unique approach. The goal was to build Storm Energia’s strong recognizable presence.

Solution

A brand questionnaire and interviews among the key stakeholders of Storm Energia as well as competitors analysis became the basis for developing a new brand and mapping the business processes. In addition, we conducted an SEO research to help develop effective brand messages.

The project resulted in a new logo and a flexible Figma based brand book that can be updated as the brand grows. The next steps included creating a collection of corporate design templates. To achieve a strong digital presence, we also fully restructured and redesigned the stormenergia.com website.

Deliverables

• Brandbook (Figma and PDF)
• Logo
• Brand story
• Visualized business process flows
• Presentation template & management slides (PowerPoint)
• Letterhead (Microsoft Word)
• Website structure, content, copy & design
• A LinkedIn profile

An interim Head of Marketing continued to support Storm Energia’s team with launching the new brand. The Head of Marketing also continued to help Storm Energia develop and execute a detailed marketing strategy and a plan.