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We help organizations understand and connect with their customers’ needs to develop processes, products, and services adaptable to the fast-changing world. We do it by delivering innovative customer-centric solutions based on customer research, strategic design, development, and marketing.

Our team of experts, with exceptional trajectories and extensive managerial expertise, has helped organizations of different sizes, from startups to global corporations, achieve sustainable growth supported by tangible results and practical applicability. We are always eager to work in close collaboration to provide the most effective design strategies for each case.

We help organizations understand and connect with their customers’ needs to develop processes, products, and services adaptable to the fast-changing world. We do it by delivering innovative customer-centric solutions based on customer research, strategic design, development, and marketing.

Our team of experts, with exceptional trajectories and extensive managerial expertise, has helped organizations of different sizes, from startups to global corporations, achieve sustainable growth supported by tangible results and practical applicability. We are always eager to work in close collaboration to provide the most effective design strategies for each case.

Lars-Erik Hion
Founder & CEO
Lars has 20 years of experience managing teams in technology-related industries. Lars is a keen advocate of service design and simplicity while showcasing an advanced skill set in digital services’ design. Lars has led simplification and new technology implementation programs for major corporates in the Baltics, Nordics, and United States, most notably for SEB, Swedbank, Telia, Luminor, Helmes and Nortal among many others.
  • Linkedin profile
Jana Kukk
PhD, Co-founder & Strategic Designer
Jana specializes in building up and scaling corporate innovation capabilities, as well as in hands-on problem solving concerning internal and customer-facing processes. In a career spanning more than 15 years, Jana has developed a track record as a consultant and in-house service designer. Jana has worked with organizations such as SEB, Luminor, Telia, Daimler, G4S, Volvo Trucks, Santander Totta and others. She holds a PhD in Service Design and is continuing her research in the field at TalTech University. Jana’s also the co-author of the book “Managing Complexity and Creating Innovation Through Design”.
  • Linkedin profile
Laura Kullerkupp
Senior Partner & CDO
Laura has been working with digital services for more than 9 years. She specializes in consulting public sector entities, developing internet strategies, analyzing and restructuring public e-services. Laura has a Licentiate degree from University of Salvador, Argentina, an MA from the University of Strasbourg, France and an MA from Estonian Business School.
  • Linkedin profile
Elina Vilja
Partner & CMO
Elina has 10 years of experience in sales, marketing and management. Elina loves to promote Estonia and Estonian companies, to see them grow internationally. At Enterprise Estonia, Elina managed brand estonia, e-estonia, trade with estonia, work in estonia and Enterprise Estonia’s brand and marketing activities internationally. She gained sales experience in the United States by selling books door-to-door. Elina has a master’s degree (cum laude) in enterprise and export management from TalTech.
  • Linkedin profile
Eveli Randlane
Partner & Service Designer
Eveli has more than 10 years of experience in developing customer-centric digital solutions. Eveli loves designing products that exceed the expectations of the end-users which can only take place when combining innovation, service design, marketing and leadership.
  • Linkedin profile

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  • +372 516 1279

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