Marketing
Growing meaningful connections
Having bright ideas and creating good products is a great start. But the magic occurs when you get to reach the users that are looking for you. Let them know where you are. Get all the insight you need to know how your brand is perceived. And the emotions it evokes to lead your organization to success.
How we do it
Marketing is about communication. It is about understanding how customers interact with your brand: what they desire, expect, and need. You must understand your customer’s motivations to deliver a clear message that builds trust and engagement. We use qualitative and quantitative research to create branding and marketing strategies. Combined with tactical actions, we align your customers’ insight with your business goals.
A well-developed and implemented marketing strategy will resonate among the right people. It will successfully reinforce your visual identity and strengthen your brand architecture. With clear metrics, you’ll be able to measure and get the desired results. Then, you’ll achieve brand positioning. We can do it all for you. Get our experience and knowledge to create memorable solutions for your customers.
We can help with
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Branding and marketing
A brand positioning strategy that reflects what your customers need, helps you communicate clear and focused messages. Whether you need to build a brand, a corporate visual identity, from scratch or do a rebrand, we offer the full package. From brand positioning to logo and graphic design and copywriting. To find the right channels and activities we also help you set a marketing strategy to communicate your brand.
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Social media
A digital marketing strategy that is tailored specifically for your business ensures that your time and resources go into efforts that matter. We help you strenghten your brand by defining the digital marketing channels where you should. We also help to set the focus and messaging of your social media marketing.
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SEO, SEM, CRO
Most marketing plans include at least some type of digital marketing activity. We are experts in search engine optimization (SEO), search engine marketing (SEM) such as Google Ads as well as conversion rate optimization (CRO). Whether your goal is to grow brand awareness and website traffic or bring new quality leads we can help you execute a digital marketing strategy for success.
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Data and dashboards
Bringing your marketing plan to life is exciting, but if you don’t have proper tracking set up you won’t be able to adjust. We can help you set up detailed Google Analytics tracking and dashboards that will show you what works and what doesn’t. This will help to optimize your messages, channels and how much you spend on pair marketing.
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Marketing experiments
Testing your marketing activities helps to find the strategies that work the best. We can help you do A/B testing and experiments to find out what really clicks with your audience. Whether it is testing messaging or choosing the right channels for your paid marketing, testing is the way to a successful campaign.
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Visiting CMO
Sometimes, one step just isn’t enough. We can provide you a strategic Chief Marketing Officer who will help you execute your marketing plan. A CMO is an interim Head of Marketing who will continuously look after your marketing efforts and help you take multiple steps towards your brand’s growth. We work with both B2B marketing as well as B2C marketing.
Case studies
- content strategy
- marketing strategy
- personas
- SEO
Discover how Evocon, an OEE software company, strategically expanded its global presence in this insightful case study. With a strong product foundation and ambitious growth targets, learn how Evocon developed a Marketing Playbook to navigate challenges and set a clear direction for success. Explore how their approach resulted in streamlined marketing operations, measurable achievements, and enhanced onboarding processes.
- branding
- customer research
- marketing strategy
- personas
- SEO
IWS had successfully achieved an industry leader position in their home market – Estonia. Therefore, their next focus was set on exporting to the EU. To support their focused sales team and to find new leads in new markets, we helped them to define a clear marketing strategy and plan.
Sounds like what you need?
There’s no better moment to start than now. Let’s meet and work together to take your organization to the next level.
