ReThink
  • Home
  • Services
    • Research & analysis
    • Design and development
    • Marketing
  • Case studies
  • Key people
  • Blog
  • Contact

Research & analysis

Know your customers to grow

While the world is becoming more complex, users demand seamless experiences. We provide you with the expertise to achieve customer-centric innovation by researching, mapping out your customer’s journey, and implementing strategies ahead of time.

customer-research-icon

How we do it

While the digital landscape shifts and markets turn more competitive, organizations must adapt. Change requires new ways of doing: new practices and processes that can prove challenging for management to implement. It is even more complex without a clear understanding of what customers look for. We understand the concepts arising from technological advances and use them to face the challenges that can put your business at risk. But better yet – we make it transcend to fulfill your customer’s expectations.

Knowing your customer is the first step to developing correct management practices. It provides the foundation to support internal changes and innovation. We connect all the dots for you to solve the gaps between technical development and your business needs. Besides, we make it happen while creating the best user experience to build brand loyalty. We speak your language, create clarity, and set up the framework and ground rules to keep your team’s focus on what matters.

We can help with

  • Strategic Planning

    Every successful project starts with an execution plan. We ensure the entire organization is aligned towards a common goal, and we help set metrics to measure and constantly improve.

  • Workshops and Events

    Getting comfortable with new tools and skills takes some practice. We make learning enjoyable, enable cross-functional collaboration, and provide engaging ways to apply your learnings.

  • Management Coaching

    We help managers navigate through the complexity of change. Innovation is always risky, and we help learn from the experiences of others, providing best practices from the industry and beyond.

  • Personas

    A persona-based approach helps you better understand your customers. It goes beyond the numbers and data and provides a framework for advanced empathy, allowing you to design better products and services.

  • Customer Journey Mapping

    Customer Journey Mapping is a great tool to become aware of shortcomings and potential improvements in your products and services. It’s easy to master, yet provides detailed insight into your business and processes.

  • Validation Experiments

    Although we are firm believers in agile development, we still think that some testing and validation before spending the budget on development makes sense. We help validate the initial idea to ensure that you are building the right thing.

Case studies

Dhofar Global: digitalisation of processes and services

  • business analysis
  • management coaching
  • personas
  • prototyping
  • UI design

Dhofar Global is specialized in identifying, sourcing, and delivering goods to ever-growing clients, notably in public health.

  • Continue reading

GoWorkaBit: defining personas and the customer journey

  • customer journey
  • customer research
  • personas

Most important business decisions today are based on data. But what if you have too much of it in various formats? GoWorkaBit had a lot of information about their users, but they needed help structuring and analysing it. The goal was to use the data to understand the characteristics of customers that have the highest potential lifetime value.

  • Continue reading
See all case studies

Related blog posts

09.08.2023

Why is customer research important? 

Customer research is an essential process for companies looking to create profitable products and services. By gathering data directly from customers, businesses can gain valuable…
Lars-Erik Hion
06.10.2022

Growing up as a team

A few days back, I watched my two teenage kids somewhat reluctantly eat the morning cereals (the healthy ones) while pretending to listen to my…
Jana Kukk
06.10.2022

Three ways to make sure your service design project gets implemented

Never have corporate executives approached me with a request to facilitate a service design process in the company just to confirm that they should continue…
Browse all Blog posts

Sounds like what you need?

There’s no better moment to start than now. Let’s meet and work together to take your organization to the next level.

Rethink-co-founder-Jana-Kukk
Jana Kukk
Co-Founder & Strategic designer

Write
Jana.Kukk@rethink.ee

Call
+372 5197 5073

Contact

  • info@rethink.ee
  • +372 516 1279

Social

  • Linkedin
  • Facebook
  • Instagram
ReThink

Newsletter

Join our newsletter and get notifications
about our articles and posts