Research & analysis
Know your customers to grow
While the world is becoming more complex, users demand seamless experiences. We provide you with the expertise to achieve customer-centric innovation by researching, mapping out your customer’s journey, and implementing strategies ahead of time.
How we do it
While the digital landscape shifts and markets turn more competitive, organizations must adapt. Change requires new ways of doing: new practices and processes that can prove challenging for management to implement. It is even more complex without a clear understanding of what customers look for. We understand the concepts arising from technological advances and use them to face the challenges that can put your business at risk. But better yet – we make it transcend to fulfill your customer’s expectations.
Knowing your customer is the first step to developing correct management practices. It provides the foundation to support internal changes and innovation. We connect all the dots for you to solve the gaps between technical development and your business needs. Besides, we make it happen while creating the best user experience to build brand loyalty. We speak your language, create clarity, and set up the framework and ground rules to keep your team’s focus on what matters.
We can help with
Every successful project starts with an execution plan. We ensure the entire organization is aligned towards a common goal, and we help set metrics to measure and constantly improve.
Workshops and Events
Getting comfortable with new tools and skills takes some practice. We make learning enjoyable, enable cross-functional collaboration, and provide engaging ways to apply your learnings.
We help managers navigate through the complexity of change. Innovation is always risky, and we help learn from the experiences of others, providing best practices from the industry and beyond.
A persona-based approach helps you better understand your customers. It goes beyond the numbers and data and provides a framework for advanced empathy, allowing you to design better products and services.
Customer Journey Mapping
Customer Journey Mapping is a great tool to become aware of shortcomings and potential improvements in your products and services. It’s easy to master, yet provides detailed insight into your business and processes.
Although we are firm believers in agile development, we still think that some testing and validation before spending the budget on development makes sense. We help validate the initial idea to ensure that you are building the right thing.
- business analysis
- management coaching
- UI design
Dhofar Global is specialized in identifying, sourcing, and delivering goods to ever-growing clients, notably in public health.
- customer journey
- customer research
Most important business decisions today are based on data. But what if you have too much of it in various formats? GoWorkaBit had a lot of information about their users, but they needed help structuring and analysing it. The goal was to use the data to understand the characteristics of customers that have the highest potential lifetime value.