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Innovation

We help to build customer-centric digital solutions
Services Case studies
We help to build customer-centric digital solutions
Services Case studies
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Research & Analysis

Understand your business and customers to design services that matter.

  • Start with customer research
Digital Solutions

Design and development

We help to build websites and apps that people love.

  • Create better experiences
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Marketing

Right messages at the right place, at the right time.

  • Grow with marketing

Who we are?

Our agency brings together people in business, technology, and creativity.

In complex times, simplicity matters. We believe that good experiences lead to better lives.

Meet our key people
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  • wndyr
  • Coop Pank
  • fariown
  • KB
  • EAS
  • entringo
  • Erasmus
  • Goverment office
  • fusebox
  • inzmo
  • text magic
  • MKM
  • Maksekeskus
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  • fairmus
  • Rally Estonia
  • confido
  • liven
  • RaRa
  • Tallink
  • Tartu
  • Utilitas
  • Woodhouse
  • cleveron
  • Evocon
  • Haigekassa
  • intium
  • kliinikum
  • rekets
  • Spinn
  • tailwind
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Case studies

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  • See all case studies

Coop Pank: designing the new customer-centric mobile banking application

  • business analysis
  • customer journey
  • customer research
  • personas
  • prototyping
  • UI design

Coop Pank wanted to design a new version of their mobile internet bank. To stand out from the competition, they needed to get to the bottom of the client’s expectations.

  • Continue reading

Dhofar Global: digitalisation of processes and services

  • business analysis
  • management coaching
  • personas
  • prototyping
  • UI design

Dhofar Global is specialized in identifying, sourcing, and delivering goods to ever-growing clients, notably in public health.

  • Continue reading

Enterprise Estonia: customer-centric web architecture and design

  • customer journey
  • customer research
  • management coaching
  • personas
  • prototyping
  • UI design
  • UX design

Enterprise Estonia wanted to structure its website better and improve the quality of digital services. How to organize large amounts of information? How to set up complex services in a simple way? Is it possible to reduce bureaucracy?

  • Continue reading

Komerční Banka: jump-starting the Simplification Centre of Expertise

  • business analysis
  • management coaching
  • prototyping

Komerční Banka had a strategic goal to simplify the existing portfolio of products and services. While the customer-centric innovation model existed in the organization, the competence was scattered throughout the 9000-people-strong organization.

  • Continue reading

Ministry of Economic Affairs and Communications: Estonian e-services

  • business analysis
  • customer journey
  • customer research
  • prototyping
  • UI design

Estonia has been a forerunner in digital public services. However, the user experience is often inconsistent and built around technical capabilities, not user needs. How to make digital public services user-friendly? How to establish a common foundation for different service touchpoints?

  • Continue reading

Republic of Estonia Government Office: building consistent information architecture and UX across different institutions

  • customer research
  • prototyping
  • UI design
  • UX design

Different governmental websites were built differently. The user experience was inconsistent, and information architecture was not following central principles. Also, developing and maintaining websites one-by-one was not economically feasible.

  • Continue reading

What our clients say

“Rethink helped us swiftly bridge the gap between existing organization and client-centricity. We have strengthened our position as easy-to-use digital banking products and services in the Czech market.”

Margus Simson Chief Digital Officer and Member of the Board, Komerční Banka (Société Générale)
  • See case study

„Rethink is a valuable partner for designing innovative digital solutions for public sector services. They understand global service design trends, public sector needs, and requirements for end-user preferences.

Sandra Särav Deputy Secretary General, Republic of Estonia Ministry of Economic Affairs and Communications
  • See case study

Collaborating with Rethink helped us improve our ability to better understand our customer and strategise a value proposition that could genuinely meet their needs.

Tracey Foulkes Co-CEO and Founder, WNDYR
  • See case study

Local impact. International reach.

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info@rethink.ee

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+372 516 1279

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Rotermanni 7, 10111, Tallinn, Estonia

Contact

  • info@rethink.ee
  • +372 516 1279

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