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Why User-Centric Design Really Matters

“May you live in interesting times” is an English expression claimed to be a translation of a traditional Chinese curse.

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Lars-Erik Hion

21.09.2023

Why User-Centric Design Really Matters

“May you live in interesting times” is an English expression claimed to be a translation of a traditional Chinese curse.

05.09.2023

Service design vs UX design

In the rapidly evolving digital landscape, businesses strive to deliver exceptional user experiences that resonate with their target audience. Two key disciplines, Service Design and...

09.08.2023

Why is customer research important?

Customer research is an essential process for companies looking to create profitable products and services. By gathering data directly from customers, businesses can gain valuable...

22.06.2023

The conference on Service Design Day resonated with inspiring co-creation ideas

Imagine a world where personalized homes are created based on individual interests, hobbies, and values. A world where libraries are much more than book borrowing...

Jana Kukk

19.05.2023

Why talk to your customers when ChatGPT knows everything?

In today’s digital age, companies have access to an unprecedented amount of data and information about their customers. With tools like ChatGPT, which is an...

09.03.2023

Kohvihommik Priit Põldojaga – innovatsioon Inbankis

Põnev on õppida neilt, kellel on õnnestunud tuua oma teenus kliendile lähedale. Meie märtsikuisel kohvihommikul Orangerie’s jagas oma kogemust Inbanki tegevujuht Priit Põldoja. Vestluses Rethinki...

Lars-Erik Hion

06.10.2022

Growing up as a team

A few days back, I watched my two teenage kids somewhat reluctantly eat the morning cereals (the healthy ones) while pretending to listen to my...

Jana Kukk

06.10.2022

Three ways to make sure your service design project gets implemented

Never have corporate executives approached me with a request to facilitate a service design process in the company just to confirm that they should continue...

Liis Vijar

06.10.2022

What do you get when you hire a service design team — an eccentric artist or a guy with a paintbrush?

You have been there. Or at least heard the stories. The service design team presents the results of their work, you take it in and...

Liis Vijar

06.10.2022

Where did the simplicity go?

Most new apps being developed for “old companies” don’t have the goal of adding some desperately needed features (because they are all already there), but...

Lars-Erik Hion

06.10.2022

The unimportance of planning

There is a well-known saying: “Man makes plans . . . and God laughs.” Still, it often seems that this universal knowledge fails to make...

Jana Kukk

06.10.2022

Want to “wow“ your customers? Stop polishing the wrong thing.

I am pretty certain more or less everyone has heard the statement that 80% of companies think they deliver excellent service and that only 8%...