Problem
Dhofar Global aims to optimize the internal service processes and build customer-centric digital solutions. How to be more efficient in daily operations? How to excel in building digital relationships? How to gain and maintain a competitive advantage with the help of digitalization while also retaining service quality in offline channels?
Solution
In the first stage, we build toward a fully functional e-commerce platform, allowing the clients to be self-sufficient in the order process. In the long run, Dhofar Global will emerge as a proactive provider, leveraging intelligent technologies for process automation, dramatically improving the ease of doing business.
Results
Customer research. Internal business and process analysis. Creation and execution of digital strategy.
Data
Research in 3 countries (UAE, Oman, Qatar), including 30 in-depth customer interviews, quantitative survey and user testings.
“Today, we are standing in the same row with other providers, but when working with Rethink, I feel we are taking a step forward.”
Faleh Al Abri
The Executive Vice-Chairman
