How Trackingplan Elevated Our Data Analysis Capabilities

Yet, despite this wealth of information, most banks still fall short when it comes to delivering meaningful insights to their users through their e-channels. Picture this: you log into your online banking portal, hoping to gain some valuable insights into your spending habits or investment opportunities. Instead, what greets you ...

A well-thought-out marketing strategy serves as the guiding force that pushes your brand forward, connects with your audience, and ultimately drives business growth. Here are key steps to consider when building this foundation. 1. Start with research Before diving into marketing initiatives, thorough market research is essential. Understanding your industry, ...

Lately, the global economy has indeed been rather interesting. With the global stock market still booming, it’s somewhat debatable whether we’re in a downturn or an upswing, but there is definite tension in the air. When the going gets tough (or at least interesting), we humans tend to resort to ...

In the rapidly evolving digital landscape, businesses strive to deliver exceptional user experiences that resonate with their target audience. Two key disciplines, Service Design and User Experience (UX) Design, contribute to this objective. Although distinct, these disciplines share a common goal of enhancing customer experiences. This article explores the interplay ...

Customer research is an essential process for companies looking to create profitable products and services. By gathering data directly from customers, businesses can gain valuable insights into their needs, preferences, and behaviors. This information can then be used to develop products and services that are tailored to their users, ultimately ...

Imagine a world where personalized homes are created based on individual interests, hobbies, and values. A world where libraries are much more than book borrowing points – for example, community-building leisure centers. At the same time, entrepreneurs can exchange real-time data seamlessly with minimal effort. These and many other solutions ...

In today’s digital age, companies have access to an unprecedented amount of data and information about their customers. With tools like ChatGPT, which is an AI-powered language model that can answer a wide range of questions, some might argue that there is no longer a need for qualitative customer research. ...

A few days back, I watched my two teenage kids somewhat reluctantly eat the morning cereals (the healthy ones) while pretending to listen to my enthusiastic advice on how to get their stuff done at school (not that I would know too well myself!). And at just that moment, I ...

Never have corporate executives approached me with a request to facilitate a service design process in the company just to confirm that they should continue doing business precisely as they have done for decades. On the contrary — the initial request is always driven by the realization of the necessity ...

You have been there. Or at least heard the stories. The service design team presents the results of their work, you take it in and feel it is not quite what you had in mind. You suggest some changes. Some more specific, some rather vague. Instead of making the changes, ...

Most new apps being developed for “old companies” don’t have the goal of adding some desperately needed features (because they are all already there), but making it simpler, more user friendly. Nobody starts out with a thought — let’s make this new app really complex and see what happens. Even ...

There is a well-known saying: “Man makes plans . . . and God laughs.” Still, it often seems that this universal knowledge fails to make it to the heads of decision-makers. Planning always happens. The quarterly plans, yearly plans, launch plans, project plans, plans of plans, reviews of plans, and ...

I am pretty certain more or less everyone has heard the statement that 80% of companies think they deliver excellent service and that only 8% of customers agree. We’re all convinced that those numbers reflect the reality, yet there hasn’t been much improvement since 2005 when Bain&Co published the research results. ...

Marketing highlights what brands can do for you to make your life easier and solve your problems. It highlights that some brands make you feel better about yourself and boost your confidence — drinking Coca Cola makes you happy, driving an Uber makes you rebellious and sexy, etc. The concept ...