Defining personas and the customer journey for GoWorkaBit

Most important business decisions today are based on data. But what if you have too much of it in various formats? GoWorkaBit had a lot of information about their users, but they needed help structuring and analysing it. The goal was to use the data to understand the characteristics of customers that have the highest potential lifetime value.



GoWorkaBit is an employment service environment where you can find everything from offers of short-term gigs to job ads.

  • customer journey
  • customer research
  • personas