Establishing a trustworthy image

Credentials

• AKU – visual strategy, website UX, UI and development
• Rethink – SEO and project management
• Miltton – messaging strategy & copy, setup & updating the social media channels, analytics and PR support during Paris Blockchain Week

Problem

The main goal for Cocone was to gain trust and credibility from potential partners in Europe and the USA. To achieve this they needed to build a strong corporate image and showcase what the company can offer effectively. Cocone recognized the need for a comprehensive digital presence that would align with the preferences and expectations of its target audience.

Solution

To build Cocone’s corporate presence we implemented a three-step process: mapping the current situation, developing a compelling story as well as a digital presence, and launching at the Paris Blockchain Week.

Mapping the Current Situation

We started off with gathering insights about potential target groups and their expectations. Firstly, we ran workshops together with Cocone’s team to collect these ideas. We continued to identify the company’s unique value proposition and refined the offering to match customers’ needs. In this step, extensive research was also conducted in the NFT/crypto/digital fashion sectors, including interviews with potential investors. Additionally, an SEO analysis of the largest competitors in the industry was performed by Rethink to identify the best keywords and strategies.

Developing a Compelling Story and a Digital Presence

Based on the research we developed Cocone’s new value proposition tailored to the European and the USA markets. Key messages were defined taking into account the audience as well as SEO research. The most suitable marketing channels were selected and a comprehensive content strategy was implemented. AKU designed and developed a full new website, Cocone.global, that became the foundation of Cocone’s digital presence.

Launching at Paris Blockchain Week

To maximize Cocone’s presence at the Paris Blockchain Week, Miltton developed a separate content and media strategy for the event. Cocone aimed to leverage the conference to gain industry visibility and media attention. Miltton also provided media relations support and produced engaging social media content throughout the event.

Results

Cocone launched a trustworthy corporate image that supports their expansion in the European and the USA markets. Key outcomes of the project included:

Digital Presence: Cocone successfully built a digital presence, starting with a new English website that showcased the company’s offerings effectively. The content strategy and marketing channels contributed to enhanced brand visibility and engagement.

Paris Blockchain Week: Cocone actively participated in the Paris Blockchain Week, engaging with journalists through six interviews. This resulted in increased media exposure raising their brand awareness and getting their services known in the industry.

SEO Analysis: Cocone conducted an SEO analysis about 5 of its biggest competitors. This allowed the company to identify effective strategies and keywords to optimize its online presence. This also helped Cocone improve their ranks in search engines and attract organic traffic.

Data

• Paris Blockchain Week 6 interviews with journalists
• SEO analysis for 5 biggest competitors