How Trackingplan Elevated Our Data Analysis Capabilities

At Rethink, we provide clients with accurate, actionable insights. Managing online and offline tracking across multiple websites can be complex. When different tools and data sources reach a certain threshold, issues like delayed error detection arise. Over time, analytics setups change due to development updates, which can lead to lost data, disrupted decision-making, and hours of troubleshooting.

This led us to look for a suitable solution to reduce the workload spent for analysis and improve on our error-detection and deep problem-solving capabilities. We processed multiple tools that could help us achieve this and finally decided on Trackingplan, which transformed our approach.

Key benefits of Trackingplan

• One major challenge was the time required to detect tracking errors. Trackingplan’s automated alerts solved this. Instead of troubleshooting manually, we receive notifications within hours when data flow or accuracy issues arise. This allows us to fix setups the same day, saving time and money for our clients.
• Features like Data Explorer and Tracks Explorer have added an extra layer to how we analyze data. By comparing events, parameters, and session-based data across platforms like Google Analytics, Facebook Pixel, TikTok Pixel and more, we can quickly spot discrepancies and resolve them with incredible precision.
• Collaboration also improved. Trackingplan’s comment feature makes it easy to communicate with developers straight on the platform, speeding up resolutions and keeping workflows smooth. We’d also like to point out Trackingplan’s excellent customer support capabilities. 
• The integration of Trackingplan into your existing analytics mix is as easy as adding a simple script into your website’s code, making the onboarding process quick and efficient. 

For businesses that rely on accurate tracking (GA4, GTM, advertising pixels), Trackingplan is an invaluable tool. Rethink has recently partnered with Trackingplan to offer onboarding and hands-on experience in Estonia. Contact us to learn how Trackingplan can enhance your analytics.

We recently had an interview with Trackingplan, where more context is provided into how we have benefitted from using the tool.

Read the full story on their blog: Click here.

Bert Reila (bert@rethink.ee)

Strategist & Analytics Manager at Rethink