In complex times, simplicity matters.

Lars has 20 years of experience managing teams in technology-related industries. Lars is a keen advocate of service design and simplicity while showcasing an advanced skill set in digital services’ design. Lars has led simplification and new technology implementation programs for major corporates in the Baltics, Nordics, and United States, most notably for SEB, Swedbank, Telia, Luminor, Helmes and Nortal among many others.

Jana specializes in building up and scaling corporate innovation capabilities, as well as in hands-on problem solving concerning internal and customer-facing processes. In a career spanning more than 15 years, Jana has developed a track record as a consultant and in-house service designer. Jana has worked with organizations such as SEB, Luminor, Telia, Daimler, G4S, Volvo Trucks, Santander Totta and others. She holds a PhD in Service Design and is continuing her research in the field at TalTech University. Jana’s also the co-author of the book “Managing Complexity and Creating Innovation Through Design”.

Laura has been working with digital services for more than 10 years. She loves to delve into customers’ problems and solve them using technology. In every project, she strives for simplicity, analyzing and optimizing business processes and helping companies go digital. Laura has experience with international clients in the fields of healthcare, real estate, education, e-commerce, and the public sector. She has lived for a long time in Argentina and France, where she studied international economics and business analytics.

Mirjam is a creative strategist with extensive experience in branding and marketing. As the head of brand she has led the development of the Estonian country brand and consulted related sub-brands including promoting Estonia as an attractive business and work environment, education hub and tourism destination. Mirjam has also studied and worked in the creative fields in the UK for 6 years. She loves creating marketing strategies where creativity is well balanced with analytics.

Eveli has more than 10 years of experience in developing customer-centric digital solutions. Eveli loves designing products that exceed the expectations of the end-users which can only take place when combining innovation, service design, marketing and leadership.