At Rethink, we provide clients with accurate, actionable insights. Managing online and offline tracking across multiple websites can be complex. When different tools and data sources reach a certain threshold, issues like delayed error detection arise. Over time, analytics setups change due to development updates, which can lead to lost data, disrupted decision-making, and hours of troubleshooting.
This led us to look for a suitable solution to reduce the workload spent for analysis and improve on our error-detection and deep problem-solving capabilities. We processed multiple tools that could help us achieve this and finally decided on Trackingplan, which transformed our approach.
Key benefits of Trackingplan
One major challenge was the time required to detect tracking errors. "Trackingplan's automated alerts solved this. Instead of troubleshooting manually, we receive notifications within hours when data flow or accuracy issues arise."
Features like Data Explorer and Tracks Explorer have enhanced data analysis capabilities by comparing events, parameters, and session-based data across platforms like Google Analytics, Facebook Pixel, and TikTok Pixel.
Collaboration improved through Trackingplan's comment feature enabling direct developer communication on the platform, with noted excellent customer support.
Integration requires only "adding a simple script into your website's code, making the onboarding process quick and efficient."
For businesses that rely on accurate tracking (GA4, GTM, advertising pixels), Trackingplan serves as a valuable tool. Rethink has partnered with Trackingplan to offer onboarding and hands-on experience in Estonia. Contact us to learn how Trackingplan can enhance your analytics.
We recently had an interview with Trackingplan, where more context is provided into how we have benefitted from using the tool.
Read the full story on their blog: Click here.