Digital solutions
built for tomorrow
From concept to launch, we build fast, functional, and secure digital products.
Start a project →Rapid Prototyping
Web & App Development
Digital Marketing
Ideas validated in days, not months. We build prototypes and MVPs that let you test assumptions early, gather real feedback, and decide with confidence before committing fully.
Web and mobile applications built to last. We write clean, maintainable code and choose tools based on what your product needs, not what we prefer.
Growth driven by data. We design and run campaigns across paid, organic, and owned channels, continuously optimizing toward the metrics that actually matter to your business.
Rapid prototyping is the practice of building a working, clickable simulation of a product before committing to full development, fast enough to test ideas with users, validate flows, and de-risk decisions in days rather than months. The focus here is on functionality and quick testing, not visual aesthetics: the prototype exists to answer questions, not to look final.
A working prototype at Rethink typically takes 1–2 weeks from kickoff. Simple flows and landing experiments can be ready in days; multi-screen product simulations with realistic data and integrations run closer to two weeks. We prioritize speed without sacrificing the clarity needed to actually test with users.
Prototyping projects are scoped after a kickoff meeting. Scope depends on what you need to learn (concept validation, user testing, stakeholder buy-in), how realistic the prototype has to feel, and whether the goal is a throwaway artifact or one that carries into production. After the meeting we send a fixed quote tailored to your project.
We build prototypes for product teams, founders, and innovation units across healthcare, banking, B2B SaaS, public sector, and other services. Many are clients moving from research and strategy into a first testable artifact, sometimes ahead of a full product engagement. We work across Estonia, Europe, and globally.
We build web platforms, customer portals, dashboards, marketing sites, and native iOS/Android apps, typically as part of a larger product engagement that starts with research and UX/UI. At Rethink, development is one practice inside our Digital pillar, so engineering decisions are made alongside design, not after it. We choose the right stack per project and follow the product's needs.
Smaller builds, a marketing site or a focused web tool, typically run 4–8 weeks. Full product builds with multiple flows, integrations, and ongoing iteration usually run 3–6 months to first release, then continue as a long-running engagement. We work in short cycles with weekly checkpoints, so you see progress along the way, not just at launch. Hosting, CI/CD, and post-launch support are part of the engagement when needed.
Development projects are scoped after a kickoff meeting. Scope depends on whether we are designing and building from scratch or extending an existing product, whether infrastructure and deployment are in scope, and the level of integration needed with your existing tools and data. After the meeting we send a fixed quote tailored to your project.
We build for healthcare providers, banks, government bodies, B2B SaaS, and other brands across Estonia, Europe, and globally. Our work spans large critical products and smaller builds for startups and growing teams. Engineering reliability and clear documentation are part of every delivery.
Digital marketing at Rethink covers paid social, Google Ads, SEO, email, and content, designed and run as a system, not isolated campaigns. As part of our Digital pillar it connects directly to product, design, and analytics, so the creative on a campaign matches what people actually see when they convert.
We track cost per acquisition, conversion rate, click-through rate, return on ad spend, and pipeline-level metrics tied to your business goals, not just channel-level numbers. Weekly or bi-weekly reports include plain-language commentary and concrete recommendations for the next cycle, not vanity numbers.
Marketing engagements are scoped after a kickoff meeting. Scope depends on the channels involved (paid, organic, SEO, email), whether we are running campaigns end-to-end or supporting your in-house team, and what tooling and analytics are already in place. After the meeting we send a fixed quote tailored to your project.
We run marketing for B2B SaaS, healthcare, banking, public-sector institutions, and other brands across Estonia, Europe, and globally. Most engagements pick up where product and brand work end, turning a positioned, well-designed offering into measurable demand and pipeline.
Prototype
We scope, architect, and prototype, validating the technical approach before writing a single line of production code.
Build
Iterative development with regular checkpoints, so you see progress every week, not just at the end.
Launch
Deployment, monitoring, and post-launch support. We stay close after go-live to make sure everything performs as it should.
Head of Digital Laura Kullerkupp
Co-founder | laura@rethink.ee