The work started with a brand questionnaire and stakeholder interviews, combined with a competitor analysis and SEO research to develop effective brand messages. This formed the foundation for both the new brand and the business process mapping.
The project delivered a new logo and a flexible Figma-based brandbook that can evolve as the brand grows, a brand story, visualized business process flows, a full set of corporate design templates including PowerPoint presentations, a Word letterhead, and a fully restructured and redesigned stormenergia.com website with new structure, content, copy, and design. A LinkedIn profile was set up as part of the digital presence.
An Interim Head of Marketing continued to support the Storm Energia team after the brand launch, helping develop and execute a detailed marketing strategy and plan.
We chose Rethink after a meticulous and thorough process of assessing various firms around the world for our potential needs. Essentially we were looking for a firm that could match our global geographic reach and high paced growth. The Rethink team provided the perfect balance between having a comprehensive suite of high end marketing & design services which could be scaled up according to our growth and volatile workload volumes. We now and continue to consider and rely on our Rethink team members just as our own team members.MJ Chandilya; Founder, President & CEO