The work was structured in two stages. The first focused on mapping the current situation and setting the vision. Client interviews provided insights into how the brand was perceived across different personas within client organisations. Team insights were collected alongside a UX and UI analysis of the existing website, SEO research mapping key messages and storytelling opportunities, and a brand positioning workshop.
The second stage was building the new brand. That included a new name, visual language development covering the logo, colors and graphic elements, brand concept development aligned with the new positioning, and story development tailored to both decision makers and technical teams within client profiles.
The final deliverable was a complete brandbook covering brand positioning, values, core and supporting messages, visual language guidelines, content proposals for SEO, and examples for key use cases including the SelectZero website and merch.
The final deliverable was a complete brandbook covering brand positioning, values, core and supporting messages, visual language guidelines, content proposals for SEO, and examples for key use cases including the SelectZero website and merch.
Tackling a rebrand is no easy feat, but Rethink helped us streamline the process and lead us to a great finalised result. They were very helpful at guiding us through different workshops, thought together with us to find eye-catching visuals and delivered a complete brandbook that supports us daily.Taavi Teder; COO