The work started with worldwide user interviews to understand the decision-making patterns and requirements of SMEs as potential platform users. Customer profiling guided the direction for service development.
The service offering and packaging were rethought together with the PEPChecker team, covering which packages to offer, what they would cost, what benefits they would include, how to handle free tier options, how to name the packages, and how customers could transition between them.
A fully functional prototype was developed covering both the marketing website and the post-login interface, supporting user testing, feedback collection, and developer documentation. A communication flow aligned with the customer journey was built alongside it, with tailored messaging for different user roles at different stages, with a particular focus on onboarding.
The user interface was refreshed with updated colors, fonts, icons, and button styles, ensuring a consistent look across the homepage and self-service environment.
PEPChecker is a highly specialized tool, and we were impressed by how quickly Rethink understood its nuances and delivered a solution that perfectly aligned with user requirements. Our collaboration was seamless, and we highly recommend them for any project that requires a deep understanding of customer needs, information structuring, UX/UI design, and effective client communication.Marko Vaik; CEO