The process started with stakeholder interviews to collect insights about the value Opus offers to clients, a brand perception survey within the team, and SEO research to map the best keywords. Based on these findings, a new website structure was proposed, dividing Opus's services into two core directions with each service's process explained in detail. This structure became the basis for the new website design.
The design process moved from wireframes covering the new structure, value proposition, and messages, through to exploring design directions, color stories, and graphics. The final visual language carries elements inspired by the digital space and pixelation. To communicate company culture to potential employees, a real-life photoshoot was directed in the Opus office.
The deliverable was a complete Figma design prototype and full website content in both Estonian and English, covering one value proposition, two core services, and a four-step process explanation for each. Opus, as a software development company, continued to build the website themselves.