Buying a new home comes with an avalanche of documents. Technical specifications, finishing package selections, smart home manuals, ventilation instructions, and warranty terms. By the time a buyer moves in, they've signed and received dozens of files they'll rarely open again. Until they need them.
What colour is the paint on my bedroom wall? How do I adjust the ventilation? What does my smart home system actually do? These questions are completely reasonable, and for Merko's client service team, they were arriving constantly.
The answers existed, buried somewhere in apartment-specific documentation. Finding them required either a knowledgeable human on the other end of a phone call or a buyer willing to dig through folders of PDFs. Neither is a great experience.
As part of the Minu Merko client portal, Rethink built an AI assistant that knows your apartment. The assistant is connected to each buyer's specific apartment documentation, including floor plans, finishing specifications, technical manuals, smart home guides, and warranty information.
Instead of searching through files, clients simply ask a question and get an instant, accurate answer pulled directly from their own documents. The AI also draws on Merko's general knowledge base, so questions about processes, timelines, and policies get answered just as smoothly as apartment-specific queries.
The same question asked at 11 pm on a Sunday gets the same quality answer as one asked during office hours: no waiting, no forwarding, no hunting through folders.
For Merko, it means fewer repetitive queries reaching the client service team. For homebuyers, it means genuinely feeling in control of their home from day one.
Rethink designed and built the AI assistant as an integrated part of the Minu Merko portal, connecting it to apartment-specific documentation so that every buyer's experience is personalised, accurate, and immediate.