Journal.
AI · Prototyping
Looking back at my September article and laughing a little. Nervously.
A follow-up to the v0 vs Figma Make comparison. The whole question changed faster than my coffee got cold — and the workflow it described is already a previous version.
AI · Prototyping
V0 vs Figma Make. Designers experience prototyping from scratch
Testing both tools on paid plans across various prototyping scenarios — starting from a blank canvas to find out which produces a functional prototype more efficiently.
Design process
Small tweaks, big trouble: why chasing perfection can lead away from it
Constant minor adjustments drain the creative energy needed for solving core problems. Most seemingly simple tweaks create ripple effects throughout an entire design system.
Data & analytics
How Trackingplan elevated our data analysis capabilities
Managing online and offline tracking across multiple websites creates complexity. Here's how we solved delayed error detection and fragmented analytics at scale.
Data & analytics · UX & usability
Managing the new wealth: why banks must start transforming data into insights
Despite holding enormous amounts of customer data, most banks still fail to deliver meaningful insights. The gap between data collection and actionable intelligence is costing them relevance.
Marketing & branding
Building the foundation of your company's marketing activities
A well-thought-out marketing strategy serves as the guiding force that pushes your brand forward, connects with your audience, and drives business growth.
Design process
Why user-centric design really matters
User-centricity is about risk mitigation, not altruism. In uncertain times, designing for real people is the safest way to innovate without wasting resources.
Service design · UX & usability
Service design vs UX design
Two disciplines that often get conflated — but serve different purposes. Understanding where they overlap and where they diverge can change how you scope a project.
Customer research
Why is customer research important?
Gathering direct customer data enables businesses to understand their audience's needs and base decisions on concrete evidence rather than assumptions.
Service design
The conference on Service Design Day resonated with inspiring co-creation ideas
What happens when you put designers and communities in the same room with a shared challenge? A look at co-creation in practice, from the Service Design Day conference.
AI · Customer research
Why talk to your customers when ChatGPT knows everything?
AI can process data at scale — but it can't replace a real conversation. Direct customer engagement still delivers irreplaceable insights that no model can synthesize.
Leadership
Growing up as a team
What two teenagers eating cereal taught one founder about team dynamics, autonomy, and the real work of building a studio that thinks for itself.
Service design
Three ways to make sure your service design project gets implemented
Great service design projects fail not in research, but in handoff. These three approaches increase the chances your work actually changes something.
Service design
What do you get when you hire a service design team?
An eccentric artist or someone with a paintbrush? The answer shapes how clients engage — and why most briefs for design teams still miss the point.
UX & usability
Where did the simplicity go?
New apps built for legacy companies rarely aim to add features. Yet they end up more complicated than what came before. Something keeps going wrong in the process.
Leadership
The unimportance of planning
"Man makes plans… and God laughs." An honest look at why the most useful plans are the ones you're already prepared to abandon.
Customer research
Want to "wow" your customers? Stop polishing the wrong thing.
80% of companies believe they deliver excellent service. Their customers disagree. The gap rarely lives where teams are looking for it.
Marketing & branding
Just do it (again)!
Marketing highlights what brands can do for you. But the brands that last are the ones that keep showing up — consistently, without waiting for the perfect moment.